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This website adserver.fattail.com had the following in the web page, "FatTail Provides Technology and Expertise to Streamline Ad Sales and Operations." We viewed that the website stated " Complete control over your advertising business." It also said " Consolidated information and actionable insights. Tailored solutions; single code base. Integrated to the leading ad servers, billing, CRM and BI systems. Connected to demand side planning and buying systems. Unparalleled client support, custom development, and advisory services. FatTail is trusted by the world s top publishers, including." The header had Fat Tail as the highest ranking search term. It is followed by FatTail, FatTail Solutions, and Fat Tail Solutions which isn't as ranked as highly as Fat Tail. The next words they used was metrics. media plan was included but could not be understood by search engines.